DUNE ROAD GROUP

I wrote print and advertising copy for SoHo-based marketing firm. I developed branding, marketing, and social media strategy for luxury real estate clients. Below is some of my copywriting work from that period…

184 KENT AVENUE/WILLIAMSBURG LOVE

We did the branding and marketing for this Williamsburg waterfront loft rental building, and it quickly became one of the most popular rental complexes in Brooklyn’s trendiest neighborhood.

We supplemented the campaign with “Williamsburg Love,” a viral video campaign that I pitched, wrote, produced and co-directed. The videos parodied popular dating commercials, while poking fun at the wide range of neighborhood residents. The videos were a huge success in driving traffic to the website in an non-“advertisy” way.

123 Third avenue

123 Third Avenue is a 19-story new construction condominium that was erected at the corner of 14th Street and 3rd Avenue, amid numerous commercial and residential buildings. The developer needed a name for the project, a brand, marketing materials, and much more. But most importantly, they needed to create an identity that would make people want to spend big for a luxury unit.

540 WEST 28TH STREET

540W28 +aRt is where industrial luxury reigns. Enter Bohemia-Nouveau. Built in deference to the artistic narrative of Chelsea’s most important artists, architects, and poets, +aRt fuels the life you should be living in New York’s most modern neighborhood.