Tom’s Watch Bar
I oversaw the rebranding of the sports bar chain Tom’s Urban, helping the company to evolve and reimagine itself as Tom’s Watch Bar — a series of high tech restaurants boasting 360 degrees of large screens playing sporting events from around the world in prime, venue-adjacent locations. I created the branding, identity language, and overall messaging for the new venture, including taglines, internal strategy documents, and presentation/sales materials. I also wrote copy for their website and social media channels.
